You’ve decided to start your own website. You’ve done some research and found the best keywords for your site, you’ve already written a lot of fresh unique content about the keywords that you have chosen.

You site has been listed in Google, but it’s no where near where you want it to be. So what should you do?

The top 3 search engines won’t just rank your website number if it has the right keywords and matching content, in some cases the most relevant site won’t make it to the front page of Google. This is because the site doesn’t have enough backlinks for it to rank and hence isn’t popular enough yet.

Another way to gauge popularity is by traffic. By knowing how many visitors are coming to a website and how long they stay on the site for webmaster can gauge how popular the site is. But for a search engine using traffic to gauge how popular is very difficult because it can be doctored rather easily.

The most common way a search engine will rank sites is by link popularity. This is how many other websites have a link pointing to your site. The top 3 search engines send out spiders to find out where links are and where they are pointing to. By sending out spiders they know what every web pages backlinks are and how to rank them.

If your website is about red cars you will want to target links from other red car sites but you can also go after general car sites and forums. These are relevant backlinks and hold some more weight in the search rankings. It’s also ok to grab links from yellow boats websites but these may not hold as much weight.

In the end it’s a matter of getting as many links pointing back to your site with your chosen keywords in the anchor text. The more times your sites features in Google’s spider crawl the more trust and higher rankings you will achieve